Myrto Xoudis

• Led the full rebranding of the brand, redefining its creative direction, visual identity and design language.
• Developed seasonal collections from concept to final production, in line with the new brand strategy.
• Designed original prints, textiles and garments for the updated brand positioning.
• Set and kept the visual identity across campaigns, lookbooks and photoshoots.
• Directed the collaboration with pattern makers, fabric suppliers and manufacturers for production quality and consistency.
• Managed collection timelines and production workflows, delivering every collection on schedule.

Work Horizon Noir, The Fashion Party

• Leading the design of a flash collection for the Sklavenitis supermarket chain: custom garments and prints for large-scale production, a major client and a broad audience.

• Led the creative reset of the brand, shaping a new design direction and visual language.
• Designed and developed seasonal collections from concept through production.
• Designed original prints, textiles and garments for the brand’s renewed identity.
• Defined and kept the visual standards across campaigns, lookbooks and photoshoots.
• Led the collaboration with pattern makers, fabric suppliers and manufacturers throughout production.
• Managed collection timelines and production workflows, delivering on time.

Work Echo Beach

• Assisted across all stages of sample making and production.
• Fabric sourcing, pattern cutting and garment finishing for samples.

• Assisted the senior stylist on high-profile editorial shoots.
• Coordinated garment pulls and on-set support.
• Managed logistics with showrooms and retail partners.

Therinos Swimwear, Baby Bliss Kidswear.